Americans are 3x more interested in Renting, Not Buying digital content.
More excitement and anger about cord-cutting in “the town” this weekend. There’s a huge fight between the paranoids who think cord-cutting is going to kill the TV business and the deniers who say TV is invincible and it’s not happening and we’re just as big as ever. The data supports the deniers. But, the thing […]
I hope I’m not being toooo honest. But yeah, you can’t control the conversation about your product. Make a product people like and then help them to talk about it. How To Market A Movie in the Twitter Era
Seidman has it about right… This is what makes our job here on the front lines of “convergence” so hard. Old media doesn’t actually migrate to new media. The internet is not just another distribution method for TV shows. We’ve got to invent content and business models native to the medium.