All posts by Hardie

Consistency is a false god

Just wanted to post this as one of Hardie’s product design rules. Context is everything. If it makes sense in context, it’s right. Whether it is “consistent” with some other button or page or function or thing some other place in the product or in the world is less important. I’m not saying make things different for their own sake. I’m just saying design it for context. And if people can figure it out, done.

Google Cube?

Cringely, in his usual crackpot so-crazy-it-just-might-work way nails a strategy for Google to take over the world.

He’s pretty close to making sense. But what I can’t figure out is who will pay for the boxes? STB’s are subsidized by the cable provider. These little boxes can’t be manufactured for less. I mean, isn’t Microsoft losing money on xbox360 at $299? So what’s the consumer proposition for a Google Cube? And how would you get people to buy them?